Brand: Gtech
Campaigns: Black Friday & Christmas
Markets: UK & US
Overview
MGG successfully delivered Gtech’s Black Friday and Christmas influencer campaigns, strategically crafted to drive seasonal brand awareness and boost product visibility during two of the biggest moments in the retail calendar.
Our Approach
Developed a comprehensive campaign strategy tailored to seasonal opportunities.
Connected Gtech with a curated network of 20 UK and US based influencers:
Managed all aspects of content themes, creative alignment, and posting schedules to maximise impact.
Results
📱 2.7M+ Instagram accounts reached
🌎 Strong presence across key international markets
📈 Increased engagement and visibility for Gtech’s seasonal product range
Impact
The campaign created a highly engaging presence for Gtech, reinforcing the brand during crucial sales periods and strengthening its position across the UK and US markets.