Client: Castore
Talent: Josh Taylor – Former Undisputed World Champion
Event: Fight Campaigns – Catterall & Essuman Bouts
Overview
MGG partnered Castore with Josh Taylor, former undisputed world champion, to create a high-performance brand collaboration ahead of his headline fight against Jack Catterall. This partnership fused Castore’s elite sportswear with Josh’s world-class pedigree, brought to life through branded content and tailored fight-week looks.
Our Approach
Identified and secured a strategic athlete partnership at the pinnacle of British boxing.
Designed and delivered a content-led collaboration tailored to the energy of fight week.
Aligned visual identity and product with Josh’s performance narrative.
Momentum Continues
Now, as Josh prepares to face Ekow Essuman, he returns to the ring with Castore by his side — a continued alignment of athlete and brand, reinforcing Castore’s position in elite performance wear and British boxing culture.
Impact
🤝 Strengthened Castore’s presence in the boxing community
🎯 Delivered high-visibility branded content tied to live sport moments
🥊 Created authentic synergy between performance apparel and athletic excellence